Retrofitting the city

In collaboration with Newcastle City Council, the project focused into generating CGI visualisations aimed at engaging individuals into energy demand transformation through lifestyle shifts. Taking into consideration actual Newcastle city dwelling stock, solid wall insulation is considered as one of the most cost effective measures in climate change action.

The project was divided into three one minute visualisations, each addressing different aspects of the concept “unique house, better quality of life”. The visualisation presented in this project conveyed users with a meaningful story on retrofitting and saving energy.

Storyboard and analysis after the break